Our Story: A Nightie Spark That Lit the Fire
It all started with a simple wardrobe struggle.
One evening, in the middle of a lively family conversation, we found ourselves talking about the same thing—why is it so hard to find a good nightie in India?
The ones that looked good weren’t comfortable. The ones that were comfortable felt old-fashioned. And the ones that did both were too westernized—or too expensive. That night, a little spark turned into an idea that wouldn’t let go.
Laavel was born at the dining table—between tea refills, fabric swatches, and years of collective experience. A mother with an eye for detail and decades in business. A father who traded a successful IT career to build something of his own. And a daughter with a NIFT education and years of brand-building experience. Three minds, one mission: to bring beautiful, high-quality, affordable nightwear to Indian women.
What We Do
Laavel is redefining nightwear for the modern Indian woman.
We make nighties and loungewear that don’t compromise—on comfort, quality, or aesthetics. Our designs are rooted in Indian sensibilities, blended with a modern touch.
● Tailored for Indian women: Designed with real body types and lifestyles in mind
● Soft, breathable fabrics: Comfortable enough to live in, stylish enough to lounge in
● Affordable style: Luxe feels without luxury price tags
Why Nightwear?
Because feeling good at home shouldn’t be an afterthought.
Nighties are where many women begin and end their day—but most brands treat them like a second-class category. Not us. We’re here to give nightwear the spotlight it deserves.
Who We Are
Laavel is a homegrown brand powered by family and fuelled by passion.
● Mom: The business backbone with decades of experience and intuitive customer insight
● Dad: The entrepreneur who went from tech to textiles with a big-picture mindset
● Daughter: A NIFT alum with years of experience in content, branding, and a deep love for design
Together, we’re building Laavel to be everything a family-run brand should be—warm, thoughtful, and rooted in love.
Our Vision
To be India’s go-to brand for stylish, comfortable, and affordable nightwear—designed with heart, worn with joy.
Our Mission
● To bring thoughtfully designed nightwear to Indian women across age groups and regions
● To bridge the gap between comfort, aesthetics, and affordability
● To grow into a holistic fashion brand that continues to serve Indian women in every part of their wardrobe journey
Our Brand Pillars
1. Comfort First: Our fabrics and fits are designed to feel like second skin—because comfort isn’t negotiable.
2. Indian at Heart: Rooted in Indian lifestyles, tastes, and traditions—but always evolving with the times.
3. Accessible Luxury: We offer quality and design that feels premium, at prices that don’t overwhelm.
4. Made With Love: Every product carries the warmth of a family-run business and the care of personal attention.
5. Real Representation: We create for real women—every size, every age, every story. No airbrushing, no perfection myths.